The best HubSpot CRM alternatives in 2026
HubSpot CRM scores 8.9 and ranks #2 in Business & Sales. It's not for everyone: skip it if you need deep custom objects and workflows on a tight budget. Here's every alternative we rank, and exactly where each one is stronger or weaker.
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- More private +0.5
- Faster +0.4
- Worse value -0.4
Best for: Brands and small businesses that want to sell online with minimal technical work
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- Better value +0.5
- Fewer features -0.4
Best for: Shops, cafes and service businesses that want simple payments and POS
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- More private +1.6
- Weaker design -1.4
- Slower -0.7
- Better value +0.5
Best for: Small and midsize businesses that want Salesforce-style power on a budget
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- Fewer features -0.8
- More private +0.7
- Worse value -0.6
Best for: Small sales teams who want a simple, visual pipeline they will actually use
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- Fewer features -2.4
- More private +2.2
- Weaker design -0.9
- Better value +0.9
Best for: Solo salespeople on commission, from car sales to real estate
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- Worse value -2.4
- Weaker design -1.5
- Slower -0.8
- More features +0.4
Best for: Midsize and large companies with complex sales processes and admin resources
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- Worse value -2.4
- Weaker design -1.1
- Slower -1.0
Best for: Small businesses that want full-featured accounting their accountant can work in
Still deciding on HubSpot CRM?Read our full review, pros and cons.