HubSpot CRM vs Salesforce
Which is better in 2026? Five scores, side by side.
HubSpot CRM is the better app overall, scoring 8.9 to 8.2. HubSpot CRM wins on 3 of the 5 scores, Salesforce on 2.
Small and growing businesses that want a free CRM with room to scale
Midsize and large companies with complex sales processes and admin resources
Score by score
The details
| Feature | HubSpot CRM | Salesforce |
|---|---|---|
| Category | Business & Sales | Business & Sales |
| Category rank | #2 of 8 | #7 of 8 |
| Developer | HubSpot, Inc. | Salesforce, Inc. |
| Pricing | Free + paid plans | Subscription |
| Usable for free | Yes | No |
| iPhone & iPad | ✓ | ✓ |
| Android | ✓ | ✓ |
| Web | ✓ | ✓ |
Strengths and weaknesses
HubSpot CRM
- Genuinely useful free CRM with no time limit
- Clean, easy interface that teams adopt quickly
- Scales into marketing, sales and service tools
- Advanced tiers get expensive fast
- Marketing contact pricing can be hard to forecast
HubSpot CRM is the best place for a growing business to start. The free tools cover contacts, deals, email tracking, meeting links, forms and live chat, all in a clean, approachable interface. Paid hubs add marketing automation, sales sequences, customer service tools and Breeze AI agents. The catch is cost: once you need advanced features, prices climb steeply, and contact-based marketing pricing can surprise you.
Full HubSpot CRM review
Salesforce
- Adapts to almost any sales process or industry
- Huge ecosystem of apps, partners and admins
- Powerful reporting and forecasting tools
- Expensive, especially with add-ons and AI
- Complex setup that often needs an admin
Salesforce is the most powerful and customizable CRM you can buy. It can model nearly any sales process, connects to the huge AppExchange marketplace, and Agentforce adds AI agents that work across your customer data. For large companies it is often the standard. For small teams, though, it is expensive, complex to set up, and usually needs an admin or consultant. Choose it when scale and flexibility matter more than simplicity.
Full Salesforce review
