HubSpot CRM vs QuickBooks
Which is better in 2026? Five scores, side by side.
HubSpot CRM is the better app overall, scoring 8.9 to 8.0. HubSpot CRM wins on 5 of the 5 scores, QuickBooks on 0.
Small and growing businesses that want a free CRM with room to scale
Small businesses that want full-featured accounting their accountant can work in
Score by score
The details
| Feature | HubSpot CRM | QuickBooks |
|---|---|---|
| Category | Business & Sales | Business & Sales |
| Category rank | #2 of 8 | #8 of 8 |
| Developer | HubSpot, Inc. | Intuit |
| Pricing | Free + paid plans | Subscription |
| Usable for free | Yes | No |
| iPhone & iPad | ✓ | ✓ |
| Android | ✓ | ✓ |
| Windows | — | ✓ |
| Web | ✓ | ✓ |
Strengths and weaknesses
HubSpot CRM
- Genuinely useful free CRM with no time limit
- Clean, easy interface that teams adopt quickly
- Scales into marketing, sales and service tools
- Advanced tiers get expensive fast
- Marketing contact pricing can be hard to forecast
HubSpot CRM is the best place for a growing business to start. The free tools cover contacts, deals, email tracking, meeting links, forms and live chat, all in a clean, approachable interface. Paid hubs add marketing automation, sales sequences, customer service tools and Breeze AI agents. The catch is cost: once you need advanced features, prices climb steeply, and contact-based marketing pricing can surprise you.
Full HubSpot CRM review
QuickBooks
- Widely used and supported by accountants
- Strong bank connections and automation
- Covers invoicing, expenses, payroll and taxes
- Regular price increases and frequent upsells
- Interface can feel cluttered and slow
QuickBooks is the accounting software accountants know best, which makes working with one easy. It connects to your bank, categorizes transactions, sends invoices, tracks expenses and mileage, and handles payroll and sales tax. AI agents now help with bookkeeping and chasing payments. The downsides are steady price increases, frequent upselling and a busy interface. It is capable, but you pay well for it.
Full QuickBooks review
