Shopify vs HubSpot CRM
Which is better in 2026? Five scores, side by side.
Shopify is the better app overall, scoring 9.1 to 8.9. Shopify wins on 3 of the 5 scores, HubSpot CRM on 1, with 1 tied.
Brands and small businesses that want to sell online with minimal technical work
Small and growing businesses that want a free CRM with room to scale
Score by score
The details
| Feature | Shopify | HubSpot CRM |
|---|---|---|
| Category | Business & Sales | Business & Sales |
| Category rank | #1 of 8 | #2 of 8 |
| Developer | Shopify Inc. | HubSpot, Inc. |
| Pricing | Subscription | Free + paid plans |
| Usable for free | No | Yes |
| iPhone & iPad | ✓ | ✓ |
| Android | ✓ | ✓ |
| Web | ✓ | ✓ |
Strengths and weaknesses
Shopify
- Fast to launch a professional-looking store
- Reliable hosting and checkout that scale easily
- Huge app store for marketing, shipping and more
- Monthly app fees add up quickly
- Extra transaction fees without Shopify Payments
Shopify is the easiest way to start and grow an online store. Themes look professional out of the box, checkout converts well with Shop Pay, and the app store covers almost any need. The same system runs in-person sales through Shopify POS, and the Sidekick AI assistant helps with setup and reporting. The catch: costs add up with apps, premium themes and extra transaction fees if you skip Shopify Payments.
Full Shopify review
HubSpot CRM
- Genuinely useful free CRM with no time limit
- Clean, easy interface that teams adopt quickly
- Scales into marketing, sales and service tools
- Advanced tiers get expensive fast
- Marketing contact pricing can be hard to forecast
HubSpot CRM is the best place for a growing business to start. The free tools cover contacts, deals, email tracking, meeting links, forms and live chat, all in a clean, approachable interface. Paid hubs add marketing automation, sales sequences, customer service tools and Breeze AI agents. The catch is cost: once you need advanced features, prices climb steeply, and contact-based marketing pricing can surprise you.
Full HubSpot CRM review
