HubSpot CRM vs Zoho CRM
Which is better in 2026? Five scores, side by side.
HubSpot CRM is the better app overall, scoring 8.9 to 8.7. HubSpot CRM wins on 3 of the 5 scores, Zoho CRM on 2.
Small and growing businesses that want a free CRM with room to scale
Small and midsize businesses that want Salesforce-style power on a budget
Score by score
The details
| Feature | HubSpot CRM | Zoho CRM |
|---|---|---|
| Category | Business & Sales | Business & Sales |
| Category rank | #3 of 10 | #5 of 10 |
| Developer | HubSpot, Inc. | Zoho Corporation |
| Pricing | Free + paid plans | Free + paid plans |
| Usable for free | Yes | Yes |
| iPhone & iPad | ✓ | ✓ |
| Android | ✓ | ✓ |
| Web | ✓ | ✓ |
Common questions
Is HubSpot CRM better than Zoho CRM?
HubSpot CRM is the better app overall, scoring 8.9 to 8.7. HubSpot CRM wins on 3 of the 5 scores, Zoho CRM on 2.
Which is cheaper, HubSpot CRM or Zoho CRM?
HubSpot CRM: Free for 2 users and 1,000 contacts; Starter from $20/seat/month, promos common. Zoho CRM: Free for up to 3 users; Standard from $14/user/month billed yearly. On value for money, Zoho CRM scores higher.
Do HubSpot CRM and Zoho CRM work on the same devices?
Yes, both run on iPhone & iPad, Android, Web.
Which is more private, HubSpot CRM or Zoho CRM?
Zoho CRM scores higher on privacy (8.8/10). Zoho says it never sells your data or runs ads. App Store label links contact, location, usage and content data to your account, with no tracking. Play says nothing is shared with third parties.
Strengths and weaknesses
HubSpot CRM
- Useful free CRM with no time limit
- Clean, easy interface that teams adopt quickly
- Scales into marketing, sales and service tools
- Free plan caps you at 2 users and 1,000 contacts
- Advanced tiers get expensive fast
- Marketing contact pricing can be hard to forecast
HubSpot CRM is still the friendliest place for a growing business to start. The free tools cover contacts, deals, email tracking, meeting links, forms and live chat in a clean interface your team will actually use. Paid hubs add automation, sequences, service tools and a rebuilt Breeze Assistant that hands work to AI agents. The catch: the free plan now stops at 2 users and 1,000 contacts, and paid tiers climb steeply.
Full HubSpot CRM review
Zoho CRM
- Deep customization at a low price
- Free edition for up to 3 users
- Strong privacy stance with no ad business
- Busy interface with a steeper learning curve
- Customer support can be slow or uneven
Zoho CRM gives you deep customization for far less than the big enterprise names. Blueprint enforces your sales process, the Zia assistant predicts deals and even writes formulas from plain English, and it plugs into dozens of other Zoho apps. Zoho's promise of no ads and no data selling is a real plus. The downsides: the interface is busy, setup takes effort, and support quality varies.
Full Zoho CRM review
