#8 in Business & Sales

QuickBooks review

Small-business accounting, invoicing and payroll

  • Intuit
  • Subscription
  • iPhone & iPad, Android, Windows, Web
8.0
Our score Very good Updated October 2026

Does it deserve #8?

0

The verdict

QuickBooks is the accounting software accountants know best, which makes working with one easy. It connects to your bank, categorizes transactions, sends invoices, tracks expenses and mileage, and handles payroll and sales tax. AI agents now help with bookkeeping and chasing payments. The downsides are steady price increases, frequent upselling and a busy interface. It is capable, but you pay well for it.

  • Bank feeds and auto-categorization
  • Invoicing and online payments
  • Payroll and sales tax tools
  • Intuit Assist AI agents
  • No ads

Score breakdown

FeaturesHow much it does, and how well those features hold up in daily use.
9.2
DesignClarity, polish, accessibility and how quickly you get things done.
8.2
PerformanceSpeed, reliability, sync and how kind it is to your battery.
8.0
ValueWhat you get for what you pay, including how useful the free tier is.
6.4
PrivacyWhat it collects, who it shares with, encryption and the business model.
7.0

Overall = features 30% · design 20% · speed 20% · value 15% · privacy 15%. Why these weights?

What we like

  • Widely used and supported by accountants
  • Strong bank connections and automation
  • Covers invoicing, expenses, payroll and taxes

What could be better

  • Regular price increases and frequent upsells
  • Interface can feel cluttered and slow
Get it if you're

Small businesses that want full-featured accounting their accountant can work in

Skip it if

you are a freelancer who only needs simple invoices and expense tracking

Questions about QuickBooks

Is QuickBooks free?

No, QuickBooks Online is a monthly subscription with several tiers, though Intuit often offers a free trial or discounted first months. Payroll and some payment features cost extra.

Can my accountant access my QuickBooks?

Yes, you can invite your accountant to your QuickBooks Online company, and they can work in your books without using one of your paid user seats.

What are the best alternatives to QuickBooks?

The closest alternatives are Square, Shopify and HubSpot CRM. See all of them ranked on our QuickBooks alternatives page.

Where does QuickBooks rank?

QuickBooks ranks #8 of 8 in our Business & Sales ranking, with an overall score of 8.0 out of 10.

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