YouTube is the better app overall, scoring 8.7 to 8.1. YouTube wins on 4 of the 5 scores, Metricool on 1.
Creators who make longer videos and want a clear way to earn
Creators and small teams who want scheduling and stats in one tool
Score by score
The details
| Feature | YouTube | Metricool |
|---|---|---|
| Category | Social Media & Creator Tools | Social Media & Creator Tools |
| Category rank | #1 of 17 | #14 of 17 |
| Developer | Metricool | |
| Pricing | Free + paid plans | Free + paid plans |
| Usable for free | Yes | Yes |
| iPhone & iPad | ✓ | ✓ |
| Android | ✓ | ✓ |
| Web | ✓ | ✓ |
Common questions
Is YouTube better than Metricool?
YouTube is the better app overall, scoring 8.7 to 8.1. YouTube wins on 4 of the 5 scores, Metricool on 1.
Which is cheaper, YouTube or Metricool?
YouTube: Free with ads; in the US, Premium is $15.99 a month and Premium Lite is $8.99. Metricool: Free for 1 brand and 20 posts a month; Starter from $25 a month, or $20 billed yearly. On value for money, YouTube scores higher.
Do YouTube and Metricool work on the same devices?
Yes, both run on iPhone & iPad, Android, Web.
Which is more private, YouTube or Metricool?
Metricool scores higher on privacy (6.8/10). The App Store label says usage data may be used to track you. Contact info, photos or videos, user ID, device ID and usage data are linked to you.
Strengths and weaknesses
YouTube
- Free to watch and post
- Clear rules for getting paid
- Works on phones, computers and TVs
- Lots of ads unless you pay for Premium
- Hard for brand new channels to get noticed
- Google links a lot of data to your account
YouTube is still the best place to watch and post longer videos. You can upload long videos, Shorts and live streams, all for free. Creators start earning from ads at 1,000 subscribers plus enough watch time, which is the clearest pay system of any big app. The downsides are lots of ads unless you pay for Premium, and Google links a lot of what you watch to your account.
Full YouTube review
Metricool
- Free plan includes scheduling and analytics
- Covers 11 networks, including Threads and Bluesky
- Planner, stats, inbox and ads in one tool
- Free plan leaves out LinkedIn and X
- Only 20 scheduled posts a month on Free
- iPhone app is rated 3.0 on the App Store
Metricool is a control room for your social accounts. Plan posts on a calendar, schedule them, then see how they did, all in one place. It works with Instagram, TikTok, YouTube, Threads, Bluesky, Facebook, Pinterest and more. The free plan covers one brand and 20 scheduled posts a month, but it leaves out LinkedIn and X. The iPhone app is rated just 3.0 on the App Store.
Full Metricool review
