Instagram is the better app overall, scoring 8.6 to 8.1. Instagram wins on 4 of the 5 scores, Metricool on 1.
Creators and small shops who post photos and short videos
Creators and small teams who want scheduling and stats in one tool
Score by score
The details
| Feature | Metricool | |
|---|---|---|
| Category | Social Media & Creator Tools | Social Media & Creator Tools |
| Category rank | #3 of 17 | #14 of 17 |
| Developer | Meta | Metricool |
| Pricing | Free + paid plans | Free + paid plans |
| Usable for free | Yes | Yes |
| iPhone & iPad | ✓ | ✓ |
| Android | ✓ | ✓ |
| Web | ✓ | ✓ |
Common questions
Is Instagram better than Metricool?
Instagram is the better app overall, scoring 8.6 to 8.1. Instagram wins on 4 of the 5 scores, Metricool on 1.
Which is cheaper, Instagram or Metricool?
Instagram: Free with ads; optional Instagram Plus is $3.99 a month for Story and profile extras. Metricool: Free for 1 brand and 20 posts a month; Starter from $25 a month, or $20 billed yearly. On value for money, Instagram scores higher.
Do Instagram and Metricool work on the same devices?
Yes, both run on iPhone & iPad, Android, Web.
Which is more private, Instagram or Metricool?
Metricool scores higher on privacy (6.8/10). The App Store label says usage data may be used to track you. Contact info, photos or videos, user ID, device ID and usage data are linked to you.
Strengths and weaknesses
Instagram
- Huge audience for almost any topic
- Photos, video, Stories and chat in one app
- Strong free editing tools and music
- Feed is full of ads and suggested posts
- Collects a lot of data and tracks you
- Some Story and profile extras now cost $3.99 a month
Instagram is the all-rounder. You can post photos, carousels, Reels and Stories, go live and message friends in one app, and most of your friends are likely there already. Reels can run up to 20 minutes, but only Reels of three minutes or less get shown to new people. It is free, yet the feed is packed with ads and suggested posts, and Meta collects a lot of data about you.
Full Instagram review
Metricool
- Free plan includes scheduling and analytics
- Covers 11 networks, including Threads and Bluesky
- Planner, stats, inbox and ads in one tool
- Free plan leaves out LinkedIn and X
- Only 20 scheduled posts a month on Free
- iPhone app is rated 3.0 on the App Store
Metricool is a control room for your social accounts. Plan posts on a calendar, schedule them, then see how they did, all in one place. It works with Instagram, TikTok, YouTube, Threads, Bluesky, Facebook, Pinterest and more. The free plan covers one brand and 20 scheduled posts a month, but it leaves out LinkedIn and X. The iPhone app is rated just 3.0 on the App Store.
Full Metricool review
