It's close: Threads edges it 8.2 to 8.1, so the right pick depends on what you need. Threads wins on 3 of the 5 scores, Metricool on 2.
People who like short text posts and already use Instagram
Creators and small teams who want scheduling and stats in one tool
Score by score
The details
| Feature | Threads | Metricool |
|---|---|---|
| Category | Social Media & Creator Tools | Social Media & Creator Tools |
| Category rank | #13 of 17 | #14 of 17 |
| Developer | Meta | Metricool |
| Pricing | Free | Free + paid plans |
| Usable for free | Yes | Yes |
| iPhone & iPad | ✓ | ✓ |
| Android | ✓ | ✓ |
| Web | ✓ | ✓ |
Common questions
Is Threads better than Metricool?
It's close: Threads edges it 8.2 to 8.1, so the right pick depends on what you need. Threads wins on 3 of the 5 scores, Metricool on 2.
Which is cheaper, Threads or Metricool?
Threads: Free with ads; you do not need a paid plan to post, reply or message. Metricool: Free for 1 brand and 20 posts a month; Starter from $25 a month, or $20 billed yearly. On value for money, Threads scores higher.
Do Threads and Metricool work on the same devices?
Yes, both run on iPhone & iPad, Android, Web.
Which is more private, Threads or Metricool?
Metricool scores higher on privacy (6.8/10). The App Store label says usage data may be used to track you. Contact info, photos or videos, user ID, device ID and usage data are linked to you.
Strengths and weaknesses
Threads
- Quick to find people you know from Instagram
- Calmer feel than X for everyday chat
- Free to post, reply and message
- No direct pay program for creators
- Links a lot of personal data to you
- Feed leans on suggested posts
Threads is the friendliest of the big text apps. Posts are short, up to 500 characters, and you can add photos, videos or a longer block of text. It grew out of Instagram, so finding people you know is quick, and it now has 500 million monthly users. It is free with ads. Threads does not pay creators directly, and Meta links a lot of data to you.
Full Threads review
Metricool
- Free plan includes scheduling and analytics
- Covers 11 networks, including Threads and Bluesky
- Planner, stats, inbox and ads in one tool
- Free plan leaves out LinkedIn and X
- Only 20 scheduled posts a month on Free
- iPhone app is rated 3.0 on the App Store
Metricool is a control room for your social accounts. Plan posts on a calendar, schedule them, then see how they did, all in one place. It works with Instagram, TikTok, YouTube, Threads, Bluesky, Facebook, Pinterest and more. The free plan covers one brand and 20 scheduled posts a month, but it leaves out LinkedIn and X. The iPhone app is rated just 3.0 on the App Store.
Full Metricool review
