MacroFactor review
A macro coach that adapts to your real metabolism
- Stronger By Science Technologies
- Subscription
- iPhone & iPad, Android
Does it deserve #6?
Is MacroFactor worth it?
Yes. MacroFactor scores 8.8/10 and ranks #6 in Health & Fitness. It's best for lifters and dieters who want calorie targets that adjust as they progress. Skip it if you want a free calorie counter and don't mind ads. Price: 7-day free trial, then $11.99 a month or $71.99 a year in the App Store.
The verdict
MacroFactor is a macro tracker that coaches instead of scolds. Its algorithm estimates your real energy expenditure from what you log and how your weight moves, then adjusts calorie and macro targets at weekly check-ins, even if you missed them. Logging is quick, with barcode scanning, a verified food database and AI label scanning, and there are no red numbers or warnings when you go over. There's no free tier, but there are no ads either.
- Adaptive expenditure algorithm
- Weekly coaching check-ins
- Verified food database
- Barcode and AI label scanning
- Micronutrient breakdowns
Score breakdown
Overall = features 30% · design 20% · speed 20% · value 15% · privacy 15%. Why these weights?
What's new
- Jul 2026AI custom food creation and nutrition label scanning
- Apr 2026Import recipes from a photo or text with AI
- Jan 2026MacroFactor Workouts launched as a separate strength training app
Privacy 8.2/10
App Store label: health and fitness, purchases, contact info, your logs, identifiers, usage and diagnostics may be linked to you. No tracking. Google Play lists no data shared with third parties.
What we like
- Targets adjust to your actual metabolism
- Fast logging with verified foods
- Ad-free, with no shaming when you go over
What could be better
- No free tier after the 7-day trial
- Workout tracking is a separate app
Lifters and dieters who want calorie targets that adjust as they progress
you want a free calorie counter and don't mind ads
Questions about MacroFactor
Is MacroFactor worth it in 2026?
Yes. MacroFactor scores 8.8/10 and ranks #6 in Health & Fitness. It's best for lifters and dieters who want calorie targets that adjust as they progress. Skip it if you want a free calorie counter and don't mind ads. Price: 7-day free trial, then $11.99 a month or $71.99 a year in the App Store.
Is MacroFactor free?
No. It has a 7-day free trial, then the App Store lists $11.99 a month or $71.99 a year.
How is MacroFactor different from other calorie counters?
It estimates your energy expenditure from your food logs and weight trend, then adjusts your targets at weekly check-ins whether or not you hit them exactly.
What are the best alternatives to MacroFactor?
The closest alternatives are Cronometer, MyFitnessPal and Hevy. See all of them ranked on our MacroFactor alternatives page.
Where does MacroFactor rank?
MacroFactor ranks #6 of 12 in our Health & Fitness ranking, with an overall score of 8.8 out of 10.