Lose It! review
Count calories with a big food database and AI logging
- FitNow, Inc.
- Free + paid plans
- iPhone & iPad, Android, Web
4.8 from 783.2K App Store ratings 10M+ Google Play downloads #66 in Health & Fitness on the US App Store
Does it deserve #12?
Is Lose It! worth it?
For most people, yes. Lose It! scores 8.1/10 and ranks #12 in Health & Fitness. It's best for people who want a friendly calorie counter to lose weight steadily. Skip it if you want detailed nutrient tracking without ads or data tracking. Price: Free basic plan with ads; Premium listed at $39.99 a year in the US App Store.
The verdict
Lose It! makes calorie counting feel less like homework. Tell it your goal and it sets a daily calorie budget, then you log meals from a huge food database, by photo or by voice. Premium adds the barcode scanner, macro and nutrient goals, fasting, meal planning and device syncing. There's also new GLP-1 tracking for people taking those medicines. The free version shows ads, and the privacy label allows tracking.
- Personal daily calorie budget
- Photo and voice meal logging
- Barcode scanner
- GLP-1 medication tracking
- Intermittent fasting tracker
- Friends and support groups
Score breakdown
Overall = features 30% · design 20% · speed 20% · value 15% · privacy 15%. Why these weights?
What's new
- New: GLP-1 support lets you log doses and see estimated medication levels
- Apr 2025Free members can try AI photo and voice logging before upgrading
Privacy 5.8/10
App Store label: contact info, IDs and usage data may be used to track you, and health, fitness and sensitive info is linked to you. Google Play says it shares personal info and IDs.
What we like
- Simple, friendly food logging
- Premium costs about half of MyFitnessPal's yearly price
- Log meals with a photo or your voice
What could be better
- Barcode scanning needs Premium
- The free version shows ads
- Privacy label allows tracking with your contact info
People who want a friendly calorie counter to lose weight steadily
you want detailed nutrient tracking without ads or data tracking
Questions about Lose It!
Is Lose It! worth it in 2026?
For most people, yes. Lose It! scores 8.1/10 and ranks #12 in Health & Fitness. It's best for people who want a friendly calorie counter to lose weight steadily. Skip it if you want detailed nutrient tracking without ads or data tracking. Price: Free basic plan with ads; Premium listed at $39.99 a year in the US App Store.
How much does Lose It! cost?
The basic app is free with ads. Lose It! Premium is listed at $39.99 a year in the US App Store, and it starts with a free trial.
Is the Lose It! barcode scanner free?
No. Lose It! lists the barcode scanner as a Premium feature, along with photo and voice logging, though free members can try those AI tools first.
Lose It! vs MyFitnessPal: which is better?
Lose It! is simpler and its Premium costs less. MyFitnessPal has a bigger set of extras, but its Premium price is about twice as high.
What are the best alternatives to Lose It!?
The closest alternatives are MyFitnessPal, Cronometer and MacroFactor. See all of them ranked on our Lose It! alternatives page.
Where does Lose It! rank?
Lose It! ranks #12 of 14 in our Health & Fitness ranking, with an overall score of 8.1 out of 10.