TikTok is the better app overall, scoring 8.5 to 8.1. TikTok wins on 4 of the 5 scores, Later on 1.
Creators who want fast reach with short, fun videos
Brands and creators who plan a polished Instagram feed
Score by score
The details
| Feature | TikTok | Later |
|---|---|---|
| Category | Social Media & Creator Tools | Social Media & Creator Tools |
| Category rank | #4 of 17 | #15 of 17 |
| Developer | TikTok | Later |
| Pricing | Free | Free + paid plans |
| Usable for free | Yes | Yes |
| iPhone & iPad | ✓ | ✓ |
| Android | ✓ | ✓ |
| Web | ✓ | ✓ |
Common questions
Is TikTok better than Later?
TikTok is the better app overall, scoring 8.5 to 8.1. TikTok wins on 4 of the 5 scores, Later on 1.
Which is cheaper, TikTok or Later?
TikTok: Free with ads; Coins for LIVE gifts are sold in the app, from $0.29. Later: Free plan with 12 posts per profile a month; Starter is $18.75 a month, billed yearly. On value for money, TikTok scores higher.
Do TikTok and Later work on the same devices?
Yes, both run on iPhone & iPad, Android, Web.
Which is more private, TikTok or Later?
Later scores higher on privacy (7.0/10). The App Store label says usage data may be used to track you. Contact info, identifiers, usage data and your content are linked to you. Later needs access to the social accounts you connect.
Strengths and weaknesses
TikTok
- New accounts can reach lots of people fast
- Easy editing tools right in the app
- Free to watch and post
- Easy to lose hours scrolling
- Collects a lot of data and tracks you
- Pay needs 10,000 followers and longer videos
TikTok is the fastest way for a new account to get seen. Its For You feed shows your video to strangers even if you have no followers, and the built-in editor, sounds and effects make posting easy. Creators with 10,000 followers can earn from videos of one minute or longer. It is free, but it is easy to lose hours scrolling, and the app collects a lot of data.
Full TikTok review
Later
- Best visual planner for an Instagram grid
- Helpful best time to post tips
- Link in Bio page is built in
- Pricey next to Buffer
- Starter allows only 30 posts per profile a month
- Free plan has no carousels or Stories scheduling
Later is the scheduler for people who care how their Instagram grid looks. You drag posts around a visual planner, get tips on the best time to post, and build a link in bio page. It also posts to TikTok, Threads, YouTube, Pinterest and more. The catch is price. Starter costs $18.75 a month billed yearly and caps you at 30 posts per profile. The free plan allows just 12.
Full Later review
