Later review
Visual planner and scheduler built around Instagram
- Later
- Free + paid plans
- Web, iPhone & iPad, Android
4.6 from 2.5K App Store ratings 1M+ Google Play downloads
Does it deserve #15?
Is Later worth it?
For most people, yes. Later scores 8.1/10 and ranks #15 in Social Media & Creator Tools. It's best for brands and creators who plan a polished Instagram feed. Skip it if you want a strong free plan or need to post to X or Bluesky. Price: Free plan with 12 posts per profile a month; Starter is $18.75 a month, billed yearly.
The verdict
Later is the scheduler for people who care how their Instagram grid looks. You drag posts around a visual planner, get tips on the best time to post, and build a link in bio page. It also posts to TikTok, Threads, YouTube, Pinterest and more. The catch is price. Starter costs $18.75 a month billed yearly and caps you at 30 posts per profile. The free plan allows just 12.
- Visual Instagram grid planner
- Best Time to Post tips
- Link in Bio page
- Auto publishing for Reels and TikTok
- Media library
- Hashtag suggestions
Score breakdown
Overall = features 30% · design 20% · speed 20% · value 15% · privacy 15%. Why these weights?
What's new
- Oct 2026Connect Instagram without linking a Facebook account
- Sep 2026Add music to Instagram Reels and tag Instagram Shop products in the app
- Jun 2026Best Time to Post now covers Facebook and TikTok as well as Instagram
Privacy 7.0/10
The App Store label says usage data may be used to track you. Contact info, identifiers, usage data and your content are linked to you. Later needs access to the social accounts you connect.
What we like
- Best visual planner for an Instagram grid
- Helpful best time to post tips
- Link in Bio page is built in
What could be better
- Pricey next to Buffer
- Starter allows only 30 posts per profile a month
- Free plan has no carousels or Stories scheduling
Brands and creators who plan a polished Instagram feed
you want a strong free plan or need to post to X or Bluesky
Questions about Later
Is Later worth it in 2026?
For most people, yes. Later scores 8.1/10 and ranks #15 in Social Media & Creator Tools. It's best for brands and creators who plan a polished Instagram feed. Skip it if you want a strong free plan or need to post to X or Bluesky. Price: Free plan with 12 posts per profile a month; Starter is $18.75 a month, billed yearly.
Is Later free?
Yes, there is a free plan with 12 posts per profile each month. Paid plans start with Starter at $18.75 a month billed yearly, and each one has a 14-day free trial.
Which apps does Later post to?
Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat. Its plans do not list X or Bluesky.
How many posts can you schedule on Later?
Each month you get 12 posts per profile on Free, 30 on Starter and 180 on Growth. Scale has no post limit.
What are the best alternatives to Later?
The closest alternatives are Buffer, Metricool and YouTube. See all of them ranked on our Later alternatives page.
Where does Later rank?
Later ranks #15 of 17 in our Social Media & Creator Tools ranking, with an overall score of 8.1 out of 10.