It's close: Later edges it 8.1 to 8.0, so the right pick depends on what you need. Later wins on 2 of the 5 scores, Snapchat on 3.
Brands and creators who plan a polished Instagram feed
Teens and friends who like to chat with photos
Score by score
The details
| Feature | Later | Snapchat |
|---|---|---|
| Category | Social Media & Creator Tools | Social Media & Creator Tools |
| Category rank | #15 of 17 | #16 of 17 |
| Developer | Later | Snap Inc. |
| Pricing | Free + paid plans | Free + paid plans |
| Usable for free | Yes | Yes |
| iPhone & iPad | ✓ | ✓ |
| Android | ✓ | ✓ |
| Web | ✓ | ✓ |
Common questions
Is Later better than Snapchat?
It's close: Later edges it 8.1 to 8.0, so the right pick depends on what you need. Later wins on 2 of the 5 scores, Snapchat on 3.
Which is cheaper, Later or Snapchat?
Later: Free plan with 12 posts per profile a month; Starter is $18.75 a month, billed yearly. Snapchat: Free with ads; Snapchat+ is listed at $4.99 a month on the US App Store. On value for money, Snapchat scores higher.
Do Later and Snapchat work on the same devices?
Yes, both run on Web, iPhone & iPad, Android.
Which is more private, Later or Snapchat?
Later scores higher on privacy (7.0/10). The App Store label says usage data may be used to track you. Contact info, identifiers, usage data and your content are linked to you. Later needs access to the social accounts you connect.
Strengths and weaknesses
Later
- Best visual planner for an Instagram grid
- Helpful best time to post tips
- Link in Bio page is built in
- Pricey next to Buffer
- Starter allows only 30 posts per profile a month
- Free plan has no carousels or Stories scheduling
Later is the scheduler for people who care how their Instagram grid looks. You drag posts around a visual planner, get tips on the best time to post, and build a link in bio page. It also posts to TikTok, Threads, YouTube, Pinterest and more. The catch is price. Starter costs $18.75 a month billed yearly and caps you at 30 posts per profile. The free plan allows just 12.
Full Later review
Snapchat
- Great for quick, private chats with friends
- Fun face and camera effects
- Free, with all the main features
- Creator pay is invite-only and needs 50,000 followers
- Free Memories storage is capped at 5GB
- Layout can confuse new users
Snapchat is built for close friends, not crowds. You send photos and videos that vanish, keep streaks going, and play with Lenses that change your face or the world around you. Spotlight and Stories let you post to everyone, but the bar to get paid is high at 50,000 followers. It is free with ads. Free Memories storage is now capped at 5GB, and the layout can confuse new users.
Full Snapchat review
