Buffer is the better app overall, scoring 8.7 to 8.5. Buffer wins on 2 of the 5 scores, Edits on 2, with 1 tied.
Solo creators and small teams who post to several apps
Reels creators who want a free editor on their phone or Mac
Score by score
The details
| Feature | Buffer | Edits |
|---|---|---|
| Category | Social Media & Creator Tools | Social Media & Creator Tools |
| Category rank | #2 of 17 | #5 of 17 |
| Developer | Buffer | Meta |
| Pricing | Free + paid plans | Free |
| Usable for free | Yes | Yes |
| iPhone & iPad | ✓ | ✓ |
| Android | ✓ | ✓ |
| Mac | — | ✓ |
| Web | ✓ | — |
Common questions
Is Buffer better than Edits?
Buffer is the better app overall, scoring 8.7 to 8.5. Buffer wins on 2 of the 5 scores, Edits on 2, with 1 tied.
Which is cheaper, Buffer or Edits?
Buffer: Free for 3 channels; Essentials is $5 a month per channel, billed yearly. Edits: Free on phones and Mac, with 4K exports and no watermark; no paid plan yet. On value for money, Edits scores higher.
Do Buffer and Edits work on the same devices?
Only Buffer runs on Web. Only Edits runs on Mac.
Which is more private, Buffer or Edits?
Buffer scores higher on privacy (8.0/10). The App Store label links contact info, identifiers, usage data, diagnostics and your content to you, with no tracking. There are no ads. Buffer needs access to the social accounts you connect.
Strengths and weaknesses
Buffer
- Free plan is useful on its own
- Clean and easy to learn
- Works with Bluesky, Threads and Mastodon
- Paid plans charge per channel
- Free plan holds only 10 posts per channel
- First-comment scheduling needs a paid plan
Buffer is the easiest way to plan posts for many apps at once. Write a post, pick your channels, and it goes out at the time you choose. The free plan covers three channels with 10 scheduled posts each, which is plenty for one creator. It works with 12 networks, including Instagram, TikTok, Threads, Bluesky and YouTube. Paid plans charge per channel, so costs climb if you run many accounts.
Full Buffer review
Edits
- Free, with no watermark on exports
- New features arrive almost every week
- Shows stats for your Reels in the same app
- Needs an Instagram account to sign in
- Desktop app is Mac only, with no Windows version
- A paid Edits Plus plan is on the way
Edits is the best free deal in phone video editing. You can film clips up to 10 minutes, cut them on a proper timeline, add auto captions, green screen and effects, then export in 4K with no watermark. It also shows how your Reels are doing, and new tools land almost every week. You need an Instagram account to sign in. The new desktop app is for Apple silicon Macs only, so Windows users miss out.
Full Edits review
