Pinterest review
Save ideas and find looks, recipes and projects
- Free
- iPhone & iPad, Android, Web
4.8 from 5.8M App Store ratings 1B+ Google Play downloads #3 in Lifestyle on the US App Store
Does it deserve #11?
Is Pinterest worth it?
For most people, yes. Pinterest scores 8.3/10 and ranks #11 in Social Media & Creator Tools. It's best for planners, crafters and shops that share ideas with links. Skip it if you want to chat with friends or follow breaking news. Price: Free with ads; there is no paid plan for regular users.
The verdict
Pinterest is less a social network and more a search engine for ideas. You save Pins to boards for recipes, outfits, rooms and projects, and the app keeps showing more of what you like. It is a calm place with little arguing. For creators and shops, a Pin can link straight to your site, but Pinterest has no simple pay program. Expect plenty of ads and shopping links.
- Boards for saving ideas
- Visual search with your camera
- Shopping Pins
- Collages
- Video Pins
- Setting to see fewer AI images
Score breakdown
Overall = features 30% · design 20% · speed 20% · value 15% · privacy 15%. Why these weights?
What's new
- Sep 2026Restyle, an AI tool that redesigns a photo of your room, entered beta in the US and Canada
- Jun 2026Ask Pinterest, a test app for chat-style shopping, launched in the US
Privacy 5.4/10
The App Store label says contact info, identifiers, location and purchases may be used to track you. Browsing and search history, contacts and what you save are linked to you. The app shows ads.
What we like
- Calm, with little arguing or drama
- Great for planning projects, meals and outfits
- Pins can link straight to your site or shop
What could be better
- Lots of ads and shopping posts
- No simple way for creators to get paid
- Tracks you for ads
Planners, crafters and shops that share ideas with links
you want to chat with friends or follow breaking news
Questions about Pinterest
Is Pinterest worth it in 2026?
For most people, yes. Pinterest scores 8.3/10 and ranks #11 in Social Media & Creator Tools. It's best for planners, crafters and shops that share ideas with links. Skip it if you want to chat with friends or follow breaking news. Price: Free with ads; there is no paid plan for regular users.
Is Pinterest free?
Yes. Pinterest is free and shows ads. There is no paid plan for regular users, and businesses only pay if they run ads.
Can you make money on Pinterest?
Pinterest has no simple pay-per-view program. Most creators earn by linking Pins to their own shop, blog or affiliate links.
Can you hide AI images on Pinterest?
Partly. Pinterest labels AI images as 'AI modified' and has a setting to show fewer of them in topics like art, beauty, fashion and home decor.
What are the best alternatives to Pinterest?
The closest alternatives are Instagram, Reddit and YouTube. See all of them ranked on our Pinterest alternatives page.
Where does Pinterest rank?
Pinterest ranks #11 of 17 in our Social Media & Creator Tools ranking, with an overall score of 8.3 out of 10.